This is our DNA.
Our founding ethos.
The reason why we exist.
We didn't set out to build another global agency. We built something different. A model that strips away the layers - of hierarchy, cost, and complexity - that get in the way of great ideas. Because different is what matters. And better ideas come from less in the way.
Every agency has a process.
Ours is simpler - and sharper - it's in our DNA.
1. NKD TRUTH - Find the truth others miss. Pre-strategy alignment that sets up everything.
2. NKD IDEA - Where strategy and creativity meet - properly. Not sequentially. Not in silos.
3. NKD EFFECT - Production and delivery - production that breaks expectations, not banks.
We exist to create business-changing ideas. NOTHING ELSE.
No distractions.
No side agendas.
No chasing trends that don't serve our clients.
Globally pre-launched, launched and relaunched many brands across most disease areas in Rx and consumer health. Keen traveller and adventurer - often found treading the boards: in waves or snow! Co-founded NAKEDHEALTH in 2018.
More than 20yrs experience across numerous global brands in agency and client-side in med ed, advertising, congresses and patient comms. Co-founded NAKEDHEALTH in 2018.
Over 30 years of pre-launch, launch and re-launch experience across numerous indications - including blockbuster brands and rare diseases. Loves anything to do with the sea. Co-founded NAKEDHEALTH in 2018.
Worked on all aspects of brand lifecycle management, from Global launches to differentiation against biosimilars and generics. Enjoys understanding the scientific data to create a commercial narrative. Joined NAKEDHEALTH as a Partner in 2022.
Worked in both small independent agencies and large networks. A wide range of experience across consumer and RX products, everything from print to TV. Joined NAKEDHEALTH as a Partner in 2019.
*AI-enhanced portraits. Unenhanced experience.
Our founders spent decades inside global holding companies - leading brands, teams and agencies.
We saw the cracks in that model early.
So we built something better.
Today, we're a global team of senior, like-minded people who care about one thing:
A clear sweet spot.
We can do everything you'd expect.
That's not why clients come to us.
They come to us for big, global ideas - for pre-launch, launch and re-launch.
To build brands.
To fix broken ones.
To shape disease awareness properly.
Because the difference isn't what we do.
1. Take ourselves seriously - just the work
2. Produce off-the shelf case studies - if you have a problem that needs solving, let us know, chances are we have a solution and will build our case study to your need
3. Put our pharma clients' details or work on our site
4. Turn up at a pitch then disappear once you award us the work
We have a rapidly growing and multi-award winning podcast series. We cover everything related to health and our industry - some very funny, some very moving - and everything in between.
If you would like to be considered for an episode, drop us a line.
