Ideas Not Layers

This is our DNA.
Our founding ethos.
The reason why we exist.

We didn't set out to build another global agency. We built something different. A model that strips away the layers - of hierarchy, cost, and complexity - that get in the way of great ideas. Because different is what matters. And better ideas come from less in the way.

Most agencies add layers.
We remove them.

NKD Process

Every agency has a process.
Ours is simpler - and sharper - it's in our DNA.

1. NKD TRUTH - Find the truth others miss. Pre-strategy alignment that sets up everything.
2. NKD IDEA - Where strategy and creativity meet - properly. Not sequentially. Not in silos.
3. NKD EFFECT - Production and delivery - production that breaks expectations, not banks.

What And Who

We exist to create business-changing ideas. NOTHING ELSE.
No distractions.
No side agendas.
No chasing trends that don't serve our clients.

Lee Williams

Lee Williams - Founding Partner

Globally pre-launched, launched and relaunched many brands across most disease areas in Rx and consumer health. Led the creative for the global launch of Bayer's JIVI. Co-founded NAKEDHEALTH in 2018.

Raj Jangra

Raj Jangra - Founding Partner

Worked on numerous global brands in women's health including contraception, menopause and HRT. Co-founded NAKEDHEALTH in 2018.

Max Jackson

Max Jackson - Founding Partner

Over 30 years of pre-launch and launch experience across numerous indications - including extensive women's health brands across fertility, contraception, menopause, and uterine conditions. Co-founded NAKEDHEALTH in 2018.

Paul Hughes

Paul Hughes - Partner

Worked on many global brands across most therapy areas, including IBD, ulcerative colitis and many oncology products. Joined NAKEDHEALTH as a Partner in 2022.

Russell Kirk

Russell Kirk - Partner

Worked in both small independent agencies and large networks. A wide range of experience across consumer and RX products, everything from print to TV.
Joined NAKEDHEALTH as a Partner in 2019.

Our founders spent decades inside global holding companies - leading brands, teams and agencies.
We saw the cracks in that model early.
So we built something better.
Today, we're a global team of senior, like-minded people who care about one thing:

Doing the work properly.

The Full Range

A clear sweet spot
We can do everything you'd expect.
That's not why clients come to us.

They come to us for big, global ideas - for pre-launch, launch and re-launch.
To build brands.
To fix broken ones.
To shape disease awareness properly.

Because the difference isn't what we do.

It's how we do it.

What We Do Not Do

1. Take ourselves seriously - just the work
2. Produce off-the shelf case studies - if you have a problem that needs solving, let us know, chances are we have a solution and will build our case study to your need
3. Put our pharma clients' details or work on our site
4. Turn up at a pitch then disappear once you award us the work

NKD Voice

We have a rapidly growing and multi-award winning podcast series. We cover everything related to health and our industry - some very funny, some very moving - and everything in between.

If you would like to be considered for an episode, drop us a line.

Click to listen on LinkedIn